Send/Receive API: Building for the Messenger Platform

Messaging is now the preferred communication medium for people around the world. Build an experience on the Messenger Platform to communicate at scale with existing and potential customers.

Use this lesson to learn:

  • About the four popular use cases for the Messenger Platform.
  • How to build an experience with a human-powered live chat, artificial intelligence (AI), or something in between.
  • How to use templates, buttons and Quick Replies.

8 Lessons

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Messenger: Connect and Communicate With Customers

Messaging from your business Page can help you easily and privately connect with people about your business. Use our built-in communication controls to help you quickly and efficiently respond to customers.

Use this lesson to learn to use the available Messenger tools to help you better engage with customers.

6 Lessons

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Targeting: Core Audiences

Use this lesson to:

  • Implement a targeting strategy that focuses on reach and precision and eliminates waste.
  • Differentiate between Core, Custom and Lookalike Audiences.

7 Lessons

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Promote Your Business From Your Facebook Page

Use this lesson to:

  • Learn how to create ads right from your Facebook business Page
  • Reach more people and the right people with your ads.

13 Lessons

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Extend Your Campaign’s Reach with Audience Network

Audience Network enables advertisers to extend Facebook’s people-based targeting to third-party mobile apps and websites. In this lesson, you’ll learn how to:

  • Scale your campaigns with Audience Network
  • Use the available ad objectives, placements, and ad formats
  • Ensure the safety of your brand

6 Lessons

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Enhance Your Direct Response Campaigns with Audience Network

This lesson will help you understand

  • How Audience Network can further your direct response campaign goals
  • Which direct response objectives are supported with which devices, placements, and formats
  • How your ad and brand integrity are preserved
  • How to conduct a split test

5 Lessons

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Edit and Manage Facebook Ads

You’ve launched ads on Facebook and now you want to locate, manage, or update them in Ads Manager. This lesson has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of apps and services.  

  • Edit ad sets and ads one at a time, or at scale
  • Duplicate campaigns, ad sets, and ads
  • Create and edit ads in bulk with the import/export tool
  • Gain insight into advanced actions, such as split testing, campaign tags, and automatic rules

7 Lessons

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Create Facebook Ads

Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

  • Learn how Facebook ads are structured, and how ad delivery works.
  • Select an ad objective based on your business goals
  • Create Facebook campaigns, ad sets, and ads
  • Manage permissions, payment history, and payment methods

6 Lessons

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Ad Policies for Content, Creative, and Targeting

Use this lesson to:

  • Learn why an ad may not be approved.
  • Know what content is acceptable for your ad’s headline, landing pages and more.
  • See examples of creative you can and can’t use when advertising on the Facebook family of apps and services.
  • Familiarize yourself with the ad review process and how to appeal it.

6 Lessons

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Ad Auction and Delivery Overview

The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers.

Use this lesson to:

    • Learn how the Facebook ad auction works
    • Know how budget pacing affects the delivery of your ads,
    • Understand how ad relevance and other factors can influence ad performance.

8 Lessons

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