Facebook Advertising
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Ad Policies for Content, Creative, and Targeting

6 Lessons

About this course

Use this lesson to:

  • Learn why an ad may not be approved.
  • Know what content is acceptable for your ad’s headline, landing pages and more.
  • See examples of creative you can and can’t use when advertising on the Facebook family of apps and services.
  • Familiarize yourself with the ad review process and how to appeal it.

Course Structure

ONLY FOR LOGGED-IN USERS

Ad Policies for Content, Creative, and Targeting

Learn what types of businesses can advertise on Facebook and Instagram.

ONLY FOR LOGGED-IN USERS

Ad Review Process

We’ll break down the process of how and when your ads are reviewed.

ONLY FOR LOGGED-IN USERS

Key Policies: Content

From landing pages to ad copy, we’ll go over the language you can and can’t use when creating Facebook and Instagram ads.

ONLY FOR LOGGED-IN USERS

Key Policies: Creative

Images and video are a key part of any ad. See examples of creative that aren’t allowed on our platforms.

ONLY FOR LOGGED-IN USERS

Key Policies: Targeting

Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting.

ONLY FOR LOGGED-IN USERS

Knowledge Check

Now that you've completed this course, let's do a quick knowledge check.

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