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Targeting: Core Audiences

7 Lessons

About this course

Use this lesson to:

  • Implement a targeting strategy that focuses on reach and precision and eliminates waste.
  • Differentiate between Core, Custom and Lookalike Audiences.

Course Structure

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Targeting: Core Audiences

Learn everything about the Targeting

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Location and Demographics

Learn about the Location and Demographics

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Interests and Behaviors

Learn everything about the Interests and Behaviors

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Multicultural Affinity (US only)

Learn about Multicultural Affinity

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Devices and Engagement

Learn how to manage Devices and Engagement

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Modify and Manage Audiences

Learn how to Modify and Manage Audiences

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Knowledge Check

Lets check your Knowledge.

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